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Sometimes words speak louder than actions
The language you use and the words you choose define who you are, as a person and as a business. So in any job we take on we help to tweak a brand’s tone of voice and communication style. That’s a given. But sometimes we’re asked to go one step further and actually create a tone of voice and verbal identity for a brand from scratch, drawing up a set of rules and guidelines that businesses can follow to communicate on-brand every time. Here are some of the big names we’ve done it for.
Damalak PayPod (for Haven Marketing)
When Damalak created a mobile payment device called PayPod, they had a sensational new product and the beginnings of a new forward-thinking brand. We helped them define what their brand was, what it stood for and how to communicate it using nothing but words.
Eclipse (for Matthew Fairweather)
Eclipse is Bristol’s newest high-rise building and a stunning addition to the skyline. It needed a soaring verbal identity to match. We created a document that helped to define the communicative intentions of all marketing material for Eclipse. It also included a grammar glossary and a list of the best words to use across all media, as well as a list of absolute no nos.
Samples are available on request.